Wednesday, October 20, 2010

NBA bans APL shoe

Look at this crazyness. The NBA has banned these Concept 1 shoes from advanced propulsion labs due to the unfair competitive advantage they provide. In essence, David Stern has endorsed these shoes as a way to better your game, specifically these increase a players vertical leap.
While these aren't bad looking for technical basketball shoes, they currently only come in two colorways, the black shown above and a white version. They also come with a pretty hefty price tag of 300 dollars. These are almost guaranteed to do well now. Every middle aged weekend baller with a little cash will be sporting these soon so I'm sure new versions will be out soon. I suspect that the average 18-25 year old will avoid these in favor of "cooler" brands but if APL can place these on the feet of a few college teams that may change.
It will be interesting to see how this shakes out. Remember that the last shoe the NBA banned(the Jordan I) went on to do pretty well.

Read more about the technology behind these shoes and get a pair here.

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